Corporate Design (CD)

Corporate design defines a company’s face to the public and communicates an external and internal identity by establishing a visual profile. Corporate design is not limited to the design and use of a corporate signet or logo, but includes the uniform design of all visual components of a company under a distinctive appearance (trademark, product, lettering, and graphic design, architecture, tradeshow booths, etc.). A company needs to have a consistent appearance to stand out in the flood of advertising and information. The term CI (corporate identity) also refers to the values and identity of employees, partners, and customers.